t.BA.DS.DENT.20HS (Digital Entrepreneurship) 
Module: Digital Entrepreneurship
This information was generated on: 27 September 2021
No.
t.BA.DS.DENT.20HS
Title
Digital Entrepreneurship
Organised by
T IDP
Credits
4

Description

Version: 3.0 start 01 August 2021

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. OSF.
 

Short description

Students learn basic models and methods for achieving entrepreneurial success with Smart Connected Products and digital services. Alongside this, the acquired knowledge is implemented by way of example with start-up companies and also in innovative projects in established companies.

Module coordinator

Meierhofer, Jürg (meeo)

Learning objectives (competencies)

Objectives Competences Taxonomy levels
Innovation of business models M K3
Specifics of business models in the IoT environment F K1, K2
Focus on customer benefit: Value proposition design M K3
Innovation Entrepreneurship: financing and scaling digital business models F K2
Digital marketing measures along the life cycle of business models F K3

Module contents

Innovation of business models
  • Basic components of business models (Business Model Canvas / Patterns)
  • Customer segmentation
  • Cost and revenue mechanics
  • Characteristic business model patterns with empirical significance for success
  • Specifics of business models in the IoT environment
  • Characteristics of digital products and services, in particular Smart Connected Products, Systems and Systems of Systems
  • Impact on the characteristics of digital service business models
  • Characteristic business model patterns with empirical significance for performance in IoT (Internet of Things)
Focus on customer benefit: value proposition design
  • Identification of the customer's gains and pains
  • Causal chain Feature - Benefit - Customer Value
  • Customer Experience Management with Design Thinking
Innovation Entrepreneurship: financing and scaling digital business models
  • Phase model of innovations / start-ups
  • Funding instruments and organisations
  • Systematic testing of hypotheses
  • Scaling from Minimum Viable Product to Cash Cow
  • Digital marketing measures along the life cycle of business models
  • Social Media and Community Marketing
  • Content and Influencer Marketing
  • Growth Hacking and Guerrilla Marketing

Teaching materials

Course slides

Supplementary literature

  • Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. OSF.
  • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons.
  • Kreutzer, R. T. (2016). Online-Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-658-12287-4

Prerequisites

 

Teaching language

(X) German ( ) English

Part of International Profile

( ) Yes (X) No

Module structure

Type 2a
  For more details please click on this link: T_CL_Modulauspraegungen_SM2025

Exams

Description Type Form Scope Grade Weighting
Graded assignments during teaching semester Case Study Implementation,Report,Presentations 2 lessons per week Grade 20%
End-of-semester exam Exam Defense of the semester case, oral 30 Min. Grade 80%

Remarks

 

Legal basis

The module description is part of the legal basis in addition to the general academic regulations. It is binding. During the first week of the semester a written and communicated supplement can specify the module description in more detail.

Note

Course: Digital Entrepreneurship - Vorlesung
No.
t.BA.DS.DENT.20HS.V
Title
Digital Entrepreneurship - Vorlesung

Note

  • No module description is available in the system for the cut-off date of 02 August 2099.