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Zürcher Hochschule für Angewandte Wissenschaften

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l.MA.AL.OK-COCO.22FS (Communication Consulting) 
Modul: Communication Consulting
Diese Information wurde generiert am: 21.11.2024
Nr.
l.MA.AL.OK-COCO.22FS
Bezeichnung
Communication Consulting
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
2

Beschreibung

Version: 3.0 gültig ab 01.02.2024
 
  
   
Kursbezeichnung Gewichtung
Communication Consulting --
 
Informationen zum Modul  
Bestehensbedingungen Genügende Modulbewertung

Hinweis

  • Weitere verfügbare Versionen: 1.0 gültig ab 01.02.2023
Kurs: Communication Consulting
Nr.
l.MA.AL.OK-COCO.22FS.K
Bezeichnung
Communication Consulting
Veranstalter
LA Master-Studiengang Angewandte Linguistik

Beschreibung

Version: 4.0 gültig ab 01.02.2024
Learning outcomes             Attitude:
  • Students develop a healthy, realistic view of what consultants can contribute to a communication problem.
  • They can approach a communications problem both from the perspective of a client and of a consultant.
  • They develop an idea of their preference for future employment options (consultancy or client side).
Knowledge:
  • The students know typical forms of communication consultancy, typical mandates in the business as well as the typical process of a consulting project.
  • They understand the main principles and challenges of consulting in general and communication consulting in particular.
  • They are aware of possible issues involved in the relationship between client and consultant.
Skills:
  • The students are able to define the need for consultancy from a client perspective and to draft a briefing for a communications mandate.
  • The students are able to approach a communications problem from a consultant’s perspective (going through the process of analysing a problem and suggesting a strategy and/or appropriate measures while continually involving the client).
  • They are able to develop ideas of how to bridge the gap between the client’s and the consultant’s view.
Course content A.
  • Day 1 (morning) “Theory”: theoretical framework, typical mandates and profiles of consulting firms/agencies; the market of communication consulting in Switzerland; trends in communication consulting
  • Day 1 (afternoon) “The consulting process – Part 1”: overview of a typical process of consulting projects; focus on “winning the project”; case presentation and group work on real-life case
B.
  • Day 2 (half day) ”The consulting process – Part 2”: focus on “managing the project”, case presentation
  • Day 3: Group work on real life cases (possibly with customer participation); “Being a consultant”: communications consulting as a career path
C.
  • Day 4 (half day): In-class pitch with teams, reflection and discussion; learnings and feedback session
Form of teaching Lecturer input, class discussions, group exercises and role play, guest presentation (with real customer if possible)
Throughout the course, the students will be working in small groups to prepare for a “pitch presentation” on day 4.
Expected total work output (h) 60
Assessment                     Presentation (group work) during the semester

Evaluation type: pass / fail; participation is mandatory.
Materials Lecture notes
see reading list

Hinweis

  • Weitere verfügbare Versionen: 1.0 gültig ab 01.02.2023