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Zürcher Hochschule für Angewandte Wissenschaften

Nicht angemeldet (Sonntag, 24. November 2024 04:18:53)  

l.MA.AL.OK-ACOMPRO.24FS (Advanced Communication Projects) 
Modul: Advanced Communication Projects
Diese Information wurde generiert am: 24.11.2024
Nr.
l.MA.AL.OK-ACOMPRO.24FS
Bezeichnung
Advanced Communication Projects
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
7
Erwartete Gesamtarbeitszeit
Total210.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2024
Kursbezeichnung Gewichtung
Advanced Communication Projects A 3
Advanced Communication Projects  B 4

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Advanced Communication Projects A
Nr.
l.MA.AL.OK-ACOMPRO-A.24FS.K
Bezeichnung
Advanced Communication Projects A
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total90.00 h
Kurs18.00 h
Selbststudium72.00 h

Beschreibung

Version: 4.0 gültig ab 01.08.2024
Learning objectives Attitude:
  • Students develop openness to new insights into sound empirical research.
  • Students develop a critical attitude towards the opportunities and limits of paid content in journalistic media. 
Knowledge:
  • Students know different forms of content sponsoring.
  • Students understand the role of paid content on news platforms.
  • Students know what kind of findings can be expected from quantitative research. 
Skills:
  • Students can conduct quantitative content analysis
  • Students acquire basic skills in assessing data via Excel
  • Students are able to write a paper and following the basic structure of academic writing in empirical research.
Course content A. Native Advertising as a form of content marketing
  • Relevance of native advertising
  • Native advertising from an OC perspective
  • Different forms of native advertising 
B. How to conduct a manual content analysis
  • Planning a content analysis
  • Developing suitable research questions
  • Collecting data systematically 
C. Analysis and report writing
  • Analysing quantitative data
  • Drawing conclusions from quantitative data
  • Writing a report
Form of instruction Workshop with theoretical input
Performance
assessment		 Portfolio/assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.

Assessment type: Paper (100% of the module grade), grades from 1 to 6 (at increments of 0.25).
 
Course materials see Moodle
Remarks --
Kurs: Advanced Communication Projects B
Nr.
l.MA.AL.OK-ACOMPRO-B.24FS.K
Bezeichnung
Advanced Communication Projects B
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total120.00 h
Kurs36.00 h
Selbststudium84.00 h

Beschreibung

Version: 3.0 gültig ab 01.08.2024
Learning objectives Attitude:
  • Students reflect on and address the practical challenges of strategic communication of political organizations in the Swiss context.
  • Students increase their awareness of systematic ways of both evaluating and applying the use of language of organisational communication in a political context.
Knowledge:
  • Students become familiar with the theoretical basics of political communication and the evaluating and further development of political (key) messages.
  • Students understand how to apply these theoretical basics to practical problems within the scope of a case study comprising a political actor and its messages regarding a policy issue. 
Skills:
  • Students are able to identify and evaluate a political organizations’ (key) messages regarding a policy issue.
  • Students are able to draft strategic Message Design for a political organization regarding a policy issue.
Course content A. Theoretical and empirical basics
  • Understanding the problem and research question
  • Theoretical basics of political communication and strategic Message Design
  • Empirical basics of qualitative discourse analysis
  • Defining a case and individual project questions 
B. Case study – Data gathering and evaluation
  • Case study comprising data gathering with regard to strategic messages of a political organization regarding a policy issue
  • Subsequent evaluation of strategic messages of a political organization regarding a policy issue 
C. Case Study – Strategic Message Design and project report
  • Drafting a strategic Message Design based on the evaluation of strategic messages of a political organization regarding a policy issue
  • Creating a project report
Form of instruction Lecturer input, class discussions, independent work, classroom presentations
Performance
assessment		 Portfolio/assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.

Assessment type: Written group assignment; grades (from 1 to 6) awarded at increments of 0.25
Course materials Recommended literature to be published at the beginning of the semester (Moodle)
Remarks --