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l.MA.AL.OK-ACOMPRO.24FS (Advanced Communication Projects)
Modul: Advanced Communication Projects
Diese Information wurde generiert am: 01.11.2024
Nr.
l.MA.AL.OK-ACOMPRO.24FS
Bezeichnung
Advanced Communication Projects
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
7
Erwartete Gesamtarbeitszeit
Total
210.00 h
Status
Aktiv
Beschreibung
Version: 1.0 gültig ab 01.08.2024
Kursbezeichnung
Gewichtung
Advanced Communication Projects A
3
Advanced Communication Projects B
4
Informationen zum Modul
Bestehensbedingungen
genügende Modulbewertung
Kurs: Advanced Communication Projects A
Nr.
l.MA.AL.OK-ACOMPRO-A.24FS.K
Bezeichnung
Advanced Communication Projects A
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total
90.00 h
Kurs
18.00 h
Selbststudium
72.00 h
Beschreibung
Version: 4.0 gültig ab 01.08.2024
Learning objectives
Attitude:
Students develop openness to new insights into sound empirical research.
Students develop a critical attitude towards the opportunities and limits of paid content in journalistic media.
Knowledge:
Students know different forms of content sponsoring.
Students understand the role of paid content on news platforms.
Students know what kind of findings can be expected from quantitative research.
Skills:
Students can conduct quantitative content analysis
Students acquire basic skills in assessing data via Excel
Students are able to write a paper and following the basic structure of academic writing in empirical research.
Course content
A. Native Advertising as a form of content marketing
Relevance of native advertising
Native advertising from an OC perspective
Different forms of native advertising
B. How to conduct a manual content analysis
Planning a content analysis
Developing suitable research questions
Collecting data systematically
C. Analysis and report writing
Analysing quantitative data
Drawing conclusions from quantitative data
Writing a report
Form of instruction
Workshop with theoretical input
Performance
assessment
Portfolio/assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.
Assessment type: Paper (100% of the module grade), grades from 1 to 6 (at increments of 0.25).
Course materials
see Moodle
Remarks
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Kurs: Advanced Communication Projects B
Nr.
l.MA.AL.OK-ACOMPRO-B.24FS.K
Bezeichnung
Advanced Communication Projects B
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total
120.00 h
Kurs
36.00 h
Selbststudium
84.00 h
Beschreibung
Version: 3.0 gültig ab 01.08.2024
Learning objectives
Attitude:
Students reflect on and address the practical challenges of strategic communication of political organizations in the Swiss context.
Students increase their awareness of systematic ways of both evaluating and applying the use of language of organisational communication in a political context.
Knowledge:
Students become familiar with the theoretical basics of political communication and the evaluating and further development of political (key) messages.
Students understand how to apply these theoretical basics to practical problems within the scope of a case study comprising a political actor and its messages regarding a policy issue.
Skills:
Students are able to identify and evaluate a political organizations’ (key) messages regarding a policy issue.
Students are able to draft strategic Message Design for a political organization regarding a policy issue.
Course content
A. Theoretical and empirical basics
Understanding the problem and research question
Theoretical basics of political communication and strategic Message Design
Empirical basics of qualitative discourse analysis
Defining a case and individual project questions
B. Case study – Data gathering and evaluation
Case study comprising data gathering with regard to strategic messages of a political organization regarding a policy issue
Subsequent evaluation of strategic messages of a political organization regarding a policy issue
C. Case Study – Strategic Message Design and project report
Drafting a strategic Message Design based on the evaluation of strategic messages of a political organization regarding a policy issue
Creating a project report
Form of instruction
Lecturer input, class discussions, independent work, classroom presentations
Performance
assessment
Portfolio/assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.
Assessment type: Written group assignment; grades (from 1 to 6) awarded at increments of 0.25
Course materials
Recommended literature to be published at the beginning of the semester (Moodle)
Remarks
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