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l.MA.AL.OK-OCJO.24FS (Organisational Communication and Journalism)
Modul: Organisational Communication and Journalism
Diese Information wurde generiert am: 01.11.2024
Nr.
l.MA.AL.OK-OCJO.24FS
Bezeichnung
Organisational Communication and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
3
Erwartete Gesamtarbeitszeit
Total
90.00 h
Status
Aktiv
Beschreibung
Version: 1.0 gültig ab 01.08.2024
Kursbezeichnung
Gewichtung
Organisational Communication and Journalism
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Informationen zum Modul
Bestehensbedingungen
genügende Modulbewertung
Kurs: Organisational Communication and Journalism
Nr.
l.MA.AL.OK-OCJO.24FS.K
Bezeichnung
Organisational Communication and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total
90.00 h
Kurs
18.00 h
Selbststudium
72.00 h
Beschreibung
Version: 4.0 gültig ab 01.08.2024
Learning objectives
Attitude
The students become aware of the relevance of media relations.
The students realise that a better understanding of journalism enables them to develop effective media relations strategies and activities.
The students are aware that autonomous journalism is functional to the goals of organizational communication.
Knowledge
The students know what journalism is and how and why journalists function the way they do.
The students understand how media relations are organised.
The students understand the theoretical models used to describe the relationship between organisational communication (media relations) and journalism.
Skills
The students are able to anticipate journalistic actions.
The students are able to monitor and evaluate media coverage.
The students can evaluate media relations strategies.
Course content
A.
The journalistic logic and how it affects media reality
The Swiss media landscape
B.
Theoretical principles and models concerning the relationship between organisational communication and journalism
The corporate newsroom as an organisational platform for media relations
C.
Media monitoring: objectives, instruments and practice
Ethics of media relations
Form of instruction
Lecturer input, class discussions, group exercises, guest lecture
Performance
assessment
Oral examination, calendar week 51
Duration: 10 minutes
Aids: No Aids
Oral exam (10 minutes), grades from 1 to 6 (at increments of 0.25)
Course materials
PPT slides
Reading list to be provided at the beginning of the semester.
Remarks
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