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l.MA.AL.OK-MMSOME.24FS (Multimodal and Social Media Communication) 
Modul: Multimodal and Social Media Communication
Diese Information wurde generiert am: 01.11.2024
Nr.
l.MA.AL.OK-MMSOME.24FS
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
4
Erwartete Gesamtarbeitszeit
Total120.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2024
Kursbezeichnung Gewichtung
Multimodal and Social Media Communication --

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Multimodal and Social Media Communication
Nr.
l.MA.AL.OK-MMSOME.24FS.K
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total120.00 h
Kurs27.00 h
Selbststudium93.00 h

Beschreibung

Version: 4.0 gültig ab 01.08.2024
Learning objectives Attitude:
  • Communication is always multimodal. Digital communication has become an integral part of organisational communication.
Knowledge:
  • The students understand the basic concept of multimodality and social media in the context of digital communication.
Skills:
  • The students learn how to analyse and interpret multimodal artefacts. They develop skills for understanding and implementing community communication on social media.
Course content A.
The first part of this course places social media communication in the context of organizational communication and provides a basis for analysing and designing multimodal communication in a corporate environment. This part of the course focuses on the following aspects: social media and sociality, analysing social media, photo sharing on Instagram, and case study research.
 
B.
In the second part of the course, we focus on the individual social networks. How do they differ in terms of target groups, multimodality, developments, virality, crisis and community communication? We will analyse which goals can be achieved via multimodal social media communication (e.g. text, image, video) and which risks exist.

C.
In the final five sessions, students acquire the basic skills to produce channel-appropriate photos and videos for social media. The areas covered range from the application of simple tricks in photography and photo retouching to the first steps in video production and the realisation of multimodal products for defined target groups.
 
Form of instruction Theoretical input, class discussions, group work.
Performance
assessment		 Portfolio/assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.
 
The assessment consists of two parts:
  • Design a multimodal communication strategy, explain, contextualize and defend the strategy based on case study research—15,000 to 20,000 characters incl. spaces (50%)
  • Implement initial concretization steps as multimodal products based on your analysis, e.g. slogans, photos, illustrations, animations, social videos, testimonials, hashtags, etc. (50%) 

Assessment type: Grades (from 1 to 6) awarded at increments of 0.25.
 
Course materials See Moodle
Remarks --