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Zürcher Hochschule für Angewandte Wissenschaften

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l.MA.AL.OK-SISI.24FS (Organisational Communication for Specific Industries and Selected Issues) 
Modul: Organisational Communication for Specific Industries and Selected Issues
Diese Information wurde generiert am: 21.11.2024
Nr.
l.MA.AL.OK-SISI.24FS
Bezeichnung
Organisational Communication for Specific Industries and Selected Issues
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
2
Unterrichtssprache
Deutsch
Erwartete Gesamtarbeitszeit
Total60.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2024
Kursbezeichnung Gewichtung
Organisational Communication for Specific Industries and Selected Issues --

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Organisational Communication for Specific Industries and Selected Issues
Nr.
l.MA.AL.OK-SISI.24FS.K
Bezeichnung
Organisational Communication for Specific Industries and Selected Issues
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total60.00 h
Kurs18.00 h
Selbststudium42.00 h

Beschreibung

Version: 3.0 gültig ab 01.08.2024
Learning objectives Attitude:
  • The students are familiar with selected issues in the field of organisational communication, for example sustainability communication, financial communication, etc and understand how these are embedded in the overall communication strategy of an organization.
Knowledge:
  • The students know the important communicative content relevant to each industry and issue of communication.
  • The students gain contact with experienced practitioners in the field organisational communication and develop ideas with respect to possible job profiles and career paths.
 Skills:
  • The students can describe and explain industry-specific differences in organisational communication.
Course content A.
  • Characteristics of organisational communication in specific industries/sectors
B.
  • Important topics of organisational communication in specific industries (e.g. financial services, healthcare, e-commerce)
  •  Typical challenges of organisational communication in specific industries
C.
  • Stakeholder-specific and target-group-oriented communication
  • Public interest/disinterest in specific industries
Form of instruction Lecturer input, guest lectures with class discussions
Performance
assessment		 Oral examination during the examination weeks
Duration: 15 minutes
Aids: No aids
 
Grades from 1 to 6 (at increments of 0.25)
Course materials PPT slides, a few selected articles (to be publicised during the semester)
Remarks --