EventoWeb
Zürcher Hochschule für Angewandte Wissenschaften
Menu Home User Menu
Nicht angemeldet Anmelden
[ Deutsch (Schweiz) ]   [ Englisch Englisch ]
[ de ]   [ en en ]
Nicht angemeldet Anmelden
l.MA.AL.SCM-COMPRO.25FS (Advanced Communication Projects) 
Modul: Advanced Communication Projects
Diese Information wurde generiert am: 01.09.2025
Nr.
l.MA.AL.SCM-COMPRO.25FS
Bezeichnung
Advanced Communication Projects
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
7
Erwartete Gesamtarbeitszeit
Total210.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2025
 
Kursbezeichnung Gewichtung
Advanced Communication Projects  
Teilkurs 1 Advanced Communication Projects A 3
Teilkurs 2 Advanced Communication Projects B 4
 
Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Advanced Communication Projects A
Nr.
l.MA.AL.SCM-COMPRO-A.25FS.K
Bezeichnung
Advanced Communication Projects A
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total90.00 h
Kurs18.00 h
Selbststudium72.00 h

Beschreibung

Version: 2.0 gültig ab 01.08.2025
Learning objectives Attitude:
  • Students develop openness to new insights into sound empirical research.
  • Students develop a critical attitude towards the possibilities and limits of strategic media work based on media monitoring tools.
  • Students recognise the different roles of strategic actors in journalism and public relations
Knowledge:
  • Students are familiar with various forms of media monitoring tools.
  • Students can assess the potential of media content analyses
  • Students know what kind of results can be expected from quantitative research in the field of media content research.
Skills:
  • Students can carry out quantitative media content analyses
  • Students acquire basic knowledge of statistical data analysis with Excel
  • Students are able to write a scientific paper and observe the rules of scientific writing in empirical research.
Course content A. The public discourse on the ‘Halbierungsinitiative’ under observation
  • Characteristics of the discourse, role players, frames
  • Instruments of media monitoring
  • Research questions from the perspective of strategic communication
B. How to conduct a manual content analysis
  • Planning a content analysis
  • Development of valid research questions, operationalisation of the variables
  • Collecting data systematically
C. Data Analysis and report writing
  • Analysing quantitative data
  • Drawing conclusions from quantitative data with regard to strategic communication
  • Writing a report
Form of instruction Workshop with theoretical input
Performance
assessment		 Assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.

Assessment type: Research Paper (100% of the module grade), grades from 1 to 6 (at increments of 0.25).
Course materials See Moodle
Remarks --
Kurs: Advanced Communication Projects B
Nr.
l.MA.AL.SCM-COMPRO-B.25FS.K
Bezeichnung
Advanced Communication Projects B
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total120.00 h
Kurs36.00 h
Selbststudium84.00 h

Beschreibung

Version: 2.0 gültig ab 01.08.2025
Learning objectives Attitude:
  • Students reflect on and address the practical challenges of strategic communication of political organizations in the Swiss context.
  • Students increase their awareness of systematic ways of both evaluating and applying the use of language in strategic communication in a political context.
Knowledge:
  • Students become familiar with the theoretical basics of political communication and the evaluating and further development of political (key) messages.
  • Students understand how to apply these theoretical basics to practical problems within the scope of a case study comprising a political actor and its messages regarding a policy issue. 
Skills:
  • Students are able to identify and evaluate a political organizations’ (key) messages regarding a policy issue.
  • Students are able to draft strategic Message Design for a political organization regarding a policy issue.
Course content A. Theoretical and empirical basics
  • Understanding the problem and research question
  • Theoretical basics of political communication and strategic Message Design
  • Empirical basics of qualitative discourse analysis
  • Preparing the case study: Defining a case and individual project questions 
B. Case study – Data gathering, analysing and evaluation
  • Data gathering and analysing with regard to a) strategic messages of a political organization regarding a policy issue and b) discourse on the relevant policy issue
  • Subsequent evaluation of strategic messages of a political organization regarding a policy issue with regard to a) it’s identity and b) the discourse on the relevant policy issue  
C. Case Study – Strategic Message Design and project report
  • Drafting a strategic Message Design based on the evaluation of strategic messages of a political organization regarding a policy issue
  • Creating a project report
Form of instruction Lecturer input, class discussions, independent work
Performance
assessment		 Assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.

Assessment type: Written group assignment; grades (from 1 to 6) awarded at increments of 0.25
Course materials Recommended literature to be published at the beginning of the semester (Moodle)
Remarks --