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l.MA.AL.SCM-MMSOME.25FS (Multimodal and Social Media Communication) 
Modul: Multimodal and Social Media Communication
Diese Information wurde generiert am: 01.09.2025
Nr.
l.MA.AL.SCM-MMSOME.25FS
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
4
Erwartete Gesamtarbeitszeit
Total120.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2025
Kursbezeichnung Gewichtung
Multimodal and Social Media Communication --

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Multimodal and Social Media Communication
Nr.
l.MA.AL.SCM-MMSOME.25FS.K
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total120.00 h
Kurs27.00 h
Selbststudium93.00 h

Beschreibung

Version: 1.0 gültig ab 01.08.2025
Learning objectives Attitude:
  • Communication is always multimodal. Digital communication has become an integral part of organisational communication.
Knowledge:
  • The students understand the basic concept of multimodality and social media in the context of the digital communication environment.
Skills:
  • The students learn how to analyse and interpret multimodal artefacts. They develop skills for understanding the uses and effects of digital media.
Course content Part I:
In the first part of this course, we introduce the concept of multimodality and social semiotics. We then go from theory to the practical analysis of multimodal artefacts (e.g., text, image, video). Case studies in the field of organizational communication are used to illustrate how to approach artefacts using multimodal analysis.
 
Part II:
In the second part, we focus on target groups’ uses of the channels used in strategic communication. Thinking in terms of effects and meaning-making processes on the side of recipients informs organizations’ communication strategy – this cycle also requires organizations to develop research and evaluation strategies adapted to multimodal communication.
Form of instruction Theoretical input, class discussions, group work.
Performance
assessment		 Assessment during the semester in accordance with the specifications of the lecturers taking account of the learning objectives.
 
The assessment consists of two parts:
  • Written multimodal analysis, 5’000 characters incl. spaces, in English (50%).
  • Research design / concept to assess the effects of strategic communication, 6’000–6’500 characters incl. spaces, in English (50%).

Assessment type: Grades (from 1 to 6) awarded at increments of 0.25 for both parts. To pass, students need a rounded total grade of at least 4.0.
 
Course materials See Moodle
Remarks --