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l.MA.AL.SCM-SCMJO.25FS (Strategic Communication Management and Journalism) 
Modul: Strategic Communication Management and Journalism
Diese Information wurde generiert am: 01.09.2025
Nr.
l.MA.AL.SCM-SCMJO.25FS
Bezeichnung
Strategic Communication Management and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
3
Erwartete Gesamtarbeitszeit
Total90.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2025
Kursbezeichnung Gewichtung
Strategic Communication Management and Journalism --

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Strategic Communication Management and Journalism
Nr.
l.MA.AL.SCM-SCMJO.25FS.K
Bezeichnung
Strategic Communication Management and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total90.00 h
Kurs18.00 h
Selbststudium72.00 h

Beschreibung

Version: 2.0 gültig ab 01.08.2025
Learning objectives Attitude
  • Students become aware of the relevance of journalism for the goals of media relations.
  • The students realise that a better understanding of journalism enables them to develop effective media relations strategies and activities.
  • The students are aware that autonomous journalism is functional to the goals of organizational communication.  
Knowledge
  • Students know the logic of journalism as multi-system relevance and understand why journalists construct media realities and how they do so.
  • Students understand how media relations are organised.
  • Students understand the theoretical models used to describe the relationship between organisational communication (media relations) and journalism.
Skills
  • The students are able to anticipate journalistic actions.
  • The students are able to monitor and evaluate media coverage.
  • The students can evaluate media relations strategies.
Course content A.
  • The journalistic logic and how it affects the construction of media reality.
  • Monitoring tools observing the Swiss media landscape.
B.
  • Theoretical principles and models concerning the relationship between organisational communication and journalism.
  • Research Design for the observation of public discourse using the example of the ‘Halbierungsinitiative’.
C.
  • Media monitoring: objectives, instruments and practice.
  • Ethics of media relations.
Form of instruction Lecturer input, class discussions, group exercises, guest lecture
Performance
assessment		 Oral examination during exam weeks
Duration: 10 minutes
Aids: No Aids

Oral exam (10 minutes), grades from 1 to 6 (at increments of 0.25)
Course materials PPT slides
Reading list to be provided at the beginning of the semester.
Remarks --