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l.MA.AL.SCM-SISI.25FS (Strategic Communication Management in Specific Industries and Selected Issues) 
Modul: Strategic Communication Management in Specific Industries and Selected Issues
Diese Information wurde generiert am: 01.09.2025
Nr.
l.MA.AL.SCM-SISI.25FS
Bezeichnung
Strategic Communication Management in Specific Industries and Selected Issues
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
2
Erwartete Gesamtarbeitszeit
Total60.00 h
Status
Aktiv

Beschreibung

Version: 1.0 gültig ab 01.08.2025
Kursbezeichnung Gewichtung
Strategic Communication Management in Specific Industries and Selected Issues --

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Kurs: Strategic Communication Management in Specific Industries and Selected Issues
Nr.
l.MA.AL.SCM-SISI.25FS.K
Bezeichnung
Strategic Communication Management in Specific Industries and Selected Issues
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Kategorie
Lehrveranstaltung
Unterrichtssprache
Englisch
Erwartete Gesamtarbeitszeit
Total60.00 h
Kurs18.00 h
Selbststudium42.00 h

Beschreibung

Version: 1.0 gültig ab 01.08.2025
Learning objectives Attitude:
  • The students are familiar with selected issues in strategic communication management, such as sustainability communication and financial communication.
  • The students understand how these issues are embedded in the overall communication strategy of an organization.
Knowledge:
  • The students know the important communicative content relevant to each industry and issue of communication.
  • The students gain contact with practitioners who are experts in strategic communication management and develop ideas regarding possible job profiles and career paths.
 Skills:
  • The students can describe and explain industry-specific differences in strategic communication management.
Course content A.
  • Characteristics of strategic communication management in specific industries/sectors
B.
  • Important topics of organisational communication in specific industries (e.g. financial services, healthcare, industrial sector)
  •  Typical challenges of strategic communication management  in specific industries
C.
  • Stakeholder-specific and target-group-oriented communication
  • Public interest/disinterest in specific industries
Form of instruction Lecturer input, guest lectures with class discussions
Performance
assessment		 Oral examination during examination weeks
Duration: 15 minutes
Aids: No aids
 
Grades from 1 to 6 (at increments of 0.25)
Course materials PPT slides, a few selected articles (to be publicised during the semester)
Remarks --