n.MA.ENR.BeCh.18FS (Behavioral change) 
Modul: Behavioral change
Diese Information wurde generiert am: 15.09.2019
Nr.
n.MA.ENR.BeCh.18FS
Bezeichnung
Behavioral change
Credits
3

Beschreibung

Version: 3.0 gültig ab 01.02.2019
Studiengang
Degree Program
MSc in Environment and Natural Resources
Arbeitsaufwand
Workload
90 h: Contact 35 h; Self-study 55 h
Modulleitung
Module Coordinator
Dr. Linda Miesler
Dozierende
Lecturers
Dr. Linda Miesler and other Lecturers
Eingangskompetenzen
Entry Requirements
Basic understanding of psychological determinants of behavioural change (e.g., attitudes, knowledge), and how to measure them, is helpful. If there is no basic knowledge available, literature for self-preparation will be recommended before the course starts.
Participants should be able to:
  • name the basic pre-behavioural factors (e. g., attitudes, knowledge, values, preferences) of behavioural change and to describe what they mean,
  • to name examples from their professional or everyday lives in which behavioural changes (focus on the individual; as a single person, e.g. consumer, or as part of a group, e.g. employees in an organisation) play a role, and
  • apply empirical research methods (e.g. observation, survey, experiment).
Ausgangskompetenzen
Learning Outcome and Competences
After completing the module, successful students will be able to:
  • characterize, classify and differentiate between different approaches to behavioural change in the context of environmentally relevant behaviours and actions. They can explain why traditional approaches to behavioural change such as information campaigns often fail to achieve the desired goals and which basic ideas more recent approaches such as nudging and community-based approaches are based on,
  • understand which intermediating (psychological) variables can be drivers of behavioural change and discuss barriers (e.g., habits and habituation) and limitations (e.g., ethical aspects) of behavioural change,
  • design behavioural change interventions tailored to target groups, plan their implementation and evaluate their effectiveness via experiments, and
  • critically examine and anticipate the desirable and undesirable (side) effects of behavioural change interventions.
Inhalte
Module Content
  • Introduction to/ repetition of behavioural change theories (e.g., stage-model as a framework to describe behavioural change processes)
  • Psychological, situational, and structural drivers and barriers of behavioural change
  • Behavioural change techniques
  • Recent context-sensitive approaches (nudging)
  • Community-based approaches
  • Measuring effectiveness and field-experiments, unintended side-effects
  • Success factors for implementing behavioural change interventions
  • Limitations of behavioural change and ethical aspects
Lehr-/Lernmethoden
Teaching / Learning Methods
  • Lectures
  • Case examples of real behavioural change interventions
  • Coaching sessions (linked to the “Leistungsnachweis”)
  • Readings and tasks for self-study 
Leistungsnachweis
Assessment of Learning
Outcome
The students demonstrate their acquired competencies by developing a concept for a real behavioural change intervention in a team or individually and describe how they would implement the intervention and measure its effectiveness. The students present and defend their solutions at the end of the course in class in the form of an oral presentation (“pitch”).
Bibliographie
Bibliography
All documents needed for course preparation and for the courses will be provided on Moodle.
Unterrichtssprache
Language
English (unless stated otherwise)
Bemerkungen
Comments
Die Modulleitung entscheidet über die Möglichkeit von Nachbesserungen schriftlicher Arbeiten (StO §11) und Nachprüfungen (StO §12).

Hinweis

Kurs: Behavioral change
Nr.
n.MA.ENR.BeCh.18FS.V
Bezeichnung
Behavioral change

Hinweis

  • Für das Stichdatum 15.09.2019 ist kein Modulbeschreibungstext im System verfügbar.