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Zürcher Hochschule für Angewandte Wissenschaften

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n.MA.ENR.BeCh.18FS (Behavioral Change) 
Module: Behavioral Change
This information was generated on: 19 January 2025
No.
n.MA.ENR.BeCh.18FS
Title
Behavioral Change
Credits
3

Description

Version: 7.0 start 01 February 2024
Studiengang
Degree Program		 MSc in Environment and Natural Resources
Arbeitsaufwand
Workload		 90 hours (35 h contact lessons, 55 h self-study)
Modulleitung
Module Coordinator		 Linda Burkhalter
Dozierende
Lecturers		 Linda Burkhalter, internal and external lecturers
Eingangskompetenzen
Entry Requirements		 The students are able to
  • name the basic pre-behavioural factors (e. g., attitudes, knowledge, values, preferences) of behavioural change and to describe what they mean,
  • name examples from their professional or everyday lives in which behavioural changes (focus on the individual; as a single person, e.g. consumer, or as part of a group, e.g. employees in an organisation) play a role,
  • apply empirical research methods (e.g. observation, survey, experiment),
  • understand basics of psychological determinants of behavioural change (e.g., attitudes, knowledge) and how to measure them (if not, literature for self-preparation will be recommended before the module starts).
Ausgangskompetenzen
Learning Outcome and Competences		 The students will learn to
  • characterize, classify and differentiate between different approaches to behavioural change in the context of environmentally relevant behaviours and actions,
  • explain why traditional approaches to behavioural change such as information campaigns often fail to achieve the desired goals and which basic ideas more recent approaches such as nudging and community-based approaches are based on,
  • understand which intermediating (psychological) variables can be drivers of behavioural change and discuss barriers (e.g., habits and habituation) and limitations (e.g., ethical aspects) of behavioural change,
  • design behavioural change interventions tailored to target groups, plan their implementation and evaluate their effectiveness via experiments, and
  • critically examine and anticipate the desirable and undesirable (side) effects of behavioural change interventions.
Inhalte
Module Content
  • Introduction to/ repetition of behavioural change theories (e.g., stage-model as a framework to describe behavioural change processes)
  • Psychological, situational, and structural drivers and barriers of behavioural change
  • Behavioural change techniques
  • Recent context-sensitive approaches (nudging)
  • Community-based approaches
  • Measuring effectiveness and field-experiments, unintended side-effects
  • Success factors for implementing behavioural change interventions
  • Limitations of behavioural change and ethical aspects
Lehr-/Lernmethoden
Teaching / Learning Methods
Lectures, Case examples of real behavioural change interventions, coaching sessions, readings and tasks for self-study 
Leistungsnachweis
Assessment of Learning
Outcome		 The assessment of learning outcome is composed as follows
  • development of a concept for a real behavioural change intervention in a team or individually with the description of how to implement the intervention and measure the effectiveness (80%)
  • oral presentation of this concept in class ("pitch") (20%)
Bibliographie
Bibliography		 Compulsory reading and further contributions for in-depth study of the topics covered will be announced at the beginning of the semester.
Unterrichtssprache
Language		 English
Bemerkungen
Comments		 -

Note

  • Additional available versions: 2.0 start 01 August 2017, 1.0 start 01 February 2018, 4.0 start 01 February 2019, 5.0 start 01 August 2020, 6.0 start 01 August 2021, 9.0 start 01 February 2025