l.MA.AL.OK-COM-PR2.22FS (Communication Projects II) 
Modul: Communication Projects II
Diese Information wurde generiert am: 06.05.2024
Nr.
l.MA.AL.OK-COM-PR2.22FS
Bezeichnung
Communication Projects II
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
7

Beschreibung

Version: 2.0 gültig ab 01.08.2022
 
  
   
Kursbezeichnung Gewichtung
Communication Projects A 3
Communication Projects  B 4
 
Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Zugehörigkeit Modulgruppe -
Kurs: Communication Projects A
Nr.
l.MA.AL.OK-COM-PR2-A.22FS.K
Bezeichnung
Communication Projects A
Veranstalter
LA Master-Studiengang Angewandte Linguistik

Beschreibung

Version: 4.0 gültig ab 01.08.2023
Course title Communication Projects A: Content Marketing
Learning outcomes Attitude:
  • Students develop openness to new insights into sound empirical research.
  • Students develop a critical attitude towards the opportunities and limits of paid content in journalistic media.
Knowledge:
  • Students know different forms of content sponsoring.
  • Students understand the role of paid content on news platforms.
  • Students know what kind of findings can be expected from quantitative research.
Skills:
  • Students can conduct quantitative content analysis.
  • Students acquire basic skills in assessing data via Excel.
  • Students are able to write a paper and following the basic structure of academic writing in empirical research.
Course content A: Native Advertising as a form of content marketing
  • Relevance of native advertising
  • Native advertising from an OC perspective
  • Different forms of native advertising
B: How to conduct a manual content analysis
  • Planning a content analysis
  • Developing suitable research questions
  • Collecting data systematically 
C: Analysis and report writing
  • Analysing quantitative data
  • Drawing conclusions from quantitative data
  • Writing a report
Teaching and learning format Workshop with theoretical input
Expected total workload (hours) 90 hours
Workload balance (%) Contact hours 20
Self-study 80
Assessment Paper (100% of the module grade), grades from 1 to 6 (at increments of 0.25)
Language of instruction English
Materials See Moodle
Comments -

Hinweis

Kurs: Communication Projects B
Nr.
l.MA.AL.OK-COM-PR2-B.22FS.K
Bezeichnung
Communication Projects B
Veranstalter
LA Master-Studiengang Angewandte Linguistik

Beschreibung

Version: 5.0 gültig ab 01.08.2023
Course title Communication Projects B - Evaluation and design of political organizations’ messages
Learning outcomes Attitude:
  • Students reflect on and address the practical challenges of strategic communication of political organizations in the Swiss context.
  • Students increase their awareness of systematic ways of both evaluating and applying the use of language of organisational communication in a political context.
Knowledge:
  • Students become familiar with the theoretical basics of political communication, public policy studies and the evaluating and further development of political (key) messages.
  • Students understand how to apply these theoretical basics to practical problems within the scope of a case study comprising a political actor and its messages regarding a policy issue.
 Skills:
  • Students are able to identify and assess a political organizations’ (key) messages regarding a policy issue and to draft strategic message design.
  • Students are able to test, present and properly defend their findings and strategic solutions.
Course content A: Theoretical and empirical basics
  • Understanding the problem and research question
  • Theoretical basics of political communication, policy studies and strategic message design
  • Theoretical and empirical basics of evaluating and designing political messages
  • Defining a case and individual project questions
 
B: Case study
  • Evaluation based on empirical analysis: Case study comprising a policy issue and a political organization (data gathering and data evaluation)
 
C: Strategic solution and project report
  • Design based on the evaluation/case study: drafting a strategic solution and creating a project report
Teaching and learning format Lecturer input, class discussions, independent work, classroom presentations.
Expected total workload (hours) 120 hours
Workload balance (%) Contact hours 30
Self-study 70
Assessment Written group assignment (70%) and final oral presentation (30%); grades (from 1 to 6) awarded at increments of 0.25.
Language of instruction English
Materials Recommended literature to be published at the beginning of the semester (Moodle).
Comments -

Hinweis