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l.MA.AL.OK-COM-PR2.22FS (Communication Projects II)
Modul: Communication Projects II
Diese Information wurde generiert am: 06.05.2024
Nr.
l.MA.AL.OK-COM-PR2.22FS
Bezeichnung
Communication Projects II
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
7
Beschreibung
Version: 2.0 gültig ab 01.08.2022
Kursbezeichnung
Gewichtung
Communication Projects A
3
Communication Projects B
4
Informationen zum Modul
Bestehensbedingungen
genügende Modulbewertung
Zugehörigkeit Modulgruppe
-
Kurs: Communication Projects A
Nr.
l.MA.AL.OK-COM-PR2-A.22FS.K
Bezeichnung
Communication Projects A
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Beschreibung
Version: 4.0 gültig ab 01.08.2023
Course title
Communication Projects A: Content Marketing
Learning outcomes
Attitude:
Students develop openness to new insights into sound empirical research.
Students develop a critical attitude towards the opportunities and limits of paid content in journalistic media.
Knowledge:
Students know different forms of content sponsoring.
Students understand the role of paid content on news platforms.
Students know what kind of findings can be expected from quantitative research.
Skills:
Students can conduct quantitative content analysis.
Students acquire basic skills in assessing data via Excel.
Students are able to write a paper and following the basic structure of academic writing in empirical research.
Course content
A: Native Advertising as a form of content marketing
Relevance of native advertising
Native advertising from an OC perspective
Different forms of native advertising
B: How to conduct a manual content analysis
Planning a content analysis
Developing suitable research questions
Collecting data systematically
C: Analysis and report writing
Analysing quantitative data
Drawing conclusions from quantitative data
Writing a report
Teaching and learning format
Workshop with theoretical input
Expected total workload (hours)
90 hours
Workload balance
(%)
Contact hours
20
Self-study
80
Assessment
Paper (100% of the module grade), grades from 1 to 6 (at increments of 0.25)
Language of instruction
English
Materials
See Moodle
Comments
-
Hinweis
Weitere verfügbare Versionen:
3.0 gültig ab 01.08.2022
Kurs: Communication Projects B
Nr.
l.MA.AL.OK-COM-PR2-B.22FS.K
Bezeichnung
Communication Projects B
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Beschreibung
Version: 5.0 gültig ab 01.08.2023
Course title
Communication Projects B - Evaluation and design of political organizations’ messages
Learning outcomes
Attitude:
Students reflect on and address the practical challenges of strategic communication of political organizations in the Swiss context.
Students increase their awareness of systematic ways of both evaluating and applying the use of language of organisational communication in a political context.
Knowledge:
Students become familiar with the theoretical basics of political communication, public policy studies and the evaluating and further development of political (key) messages.
Students understand how to apply these theoretical basics to practical problems within the scope of a case study comprising a political actor and its messages regarding a policy issue.
Skills:
Students are able to identify and assess a political organizations’ (key) messages regarding a policy issue and to draft strategic message design.
Students are able to test, present and properly defend their findings and strategic solutions.
Course content
A: Theoretical and empirical basics
Understanding the problem and research question
Theoretical basics of political communication, policy studies and strategic message design
Theoretical and empirical basics of evaluating and designing political messages
Defining a case and individual project questions
B: Case study
Evaluation based on empirical analysis: Case study comprising a policy issue and a political organization (data gathering and data evaluation)
C: Strategic solution and project report
Design based on the evaluation/case study: drafting a strategic solution and creating a project report
Teaching and learning format
Lecturer input, class discussions, independent work, classroom presentations.
Expected total workload (hours)
120 hours
Workload balance (%)
Contact hours
30
Self-study
70
Assessment
Written group assignment (70%) and final oral presentation (30%); grades (from 1 to 6) awarded at increments of 0.25.
Language of instruction
English
Materials
Recommended literature to be published at the beginning of the semester (Moodle).
Comments
-
Hinweis
Weitere verfügbare Versionen:
4.0 gültig ab 01.08.2022