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l.MA.AL.OK-MSNC.22FS (Multimodal and Social Media Communication)
Modul: Multimodal and Social Media Communication
Diese Information wurde generiert am: 06.05.2024
Nr.
l.MA.AL.OK-MSNC.22FS
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
4
Beschreibung
Version: 1.0 gültig ab 01.08.2022
Kursbezeichnung
Gewichtung
Multimodal and Social Media Communication
-
Informationen zum Modul
Bestehensbedingungen
genügende Modulbewertung
Zugehörigkeit Modulgruppe
-
Kurs: Multimodal and Social Media Communication
Nr.
l.MA.AL.OK-MSNC.22FS.K
Bezeichnung
Multimodal and Social Media Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Beschreibung
Version: 2.0 gültig ab 01.08.2023
Course title
Multimodal and Social Media Communication
Learning outcomes
Attitude:
Communication is always multimodal. Digital communication has become an integral part of organisational communication.
Knowledge:
The students understand the basic concept of multimodality and social media in the context of digital communication.
Skills:
The students learn how to analyse and interpret multimodal artefacts. They develop skills for understanding and doing community communication on social media.
Course content
A:
In the first part of this course, we introduce the concept of multimodality and social semiotics. We then go from theory to the practical analysis of multimodal artefacts (e.g. text, image, video). Case studies in the field of organizational communication are used to illustrate how to approach artefacts using multimodal analysis.
B:
The second part of this course places social media communication in the context of organizational communication and provides a basis for analysing and designing multimodal communication in a corporate environment. This part of the course focuses on four aspects: social media and sociality, analysing social media, photo sharing on Instagram and implementing community communication.
C:
In the final four sessions, students acquire the basic skills to produce channel-appropriate photos and videos for social media. The areas covered range from the application of simple tricks in photography and post-production to the target-group-oriented conversion of basic narrative structures into contemporary visual stories.
Teaching and learning format
Theoretical input, class discussions, group work.
Expected total workload (hours)
120
Workload balance (%)
Contact hours
20
Self-study
80
Semesterwochenlektionen
Leistungsnachweis
The assessment consists of two parts:
Written multimodal analysis, 5.000 characters incl. spaces, in English (50%)
Design of a multimodal product for social media incl. written explanation and contextualisation, in English (50%)
Grades (from 1 to 6) awarded at increments of 0.25
Unterrichtssprache
German
Unterrichtsunterlagen
See Moodle
Bemerkungen
-
Hinweis
Weitere verfügbare Versionen:
1.0 gültig ab 01.08.2022