l.MA.AL.OK-BECRC.22FS (Business Ethics and Corporate Responsibility Communication) 
Modul: Business Ethics and Corporate Responsibility Communication
Diese Information wurde generiert am: 06.05.2024
Nr.
l.MA.AL.OK-BECRC.22FS
Bezeichnung
Business Ethics and Corporate Responsibility Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
2

Beschreibung

Version: 4.0 gültig ab 01.02.2024
 
  
   
Kursbezeichnung Gewichtung
Business Ethics and Corporate Responsibility Communication --
 
Informationen zum Modul  
Bestehensbedingungen Genügende Modulbewertung

Hinweis

Kurs: Business Ethics and Corporate Responsibility Communication
Nr.
l.MA.AL.OK-BECRC.22FS.K
Bezeichnung
Business Ethics and Corporate Responsibility Communication
Veranstalter
LA Master-Studiengang Angewandte Linguistik

Beschreibung

Version: 4.0 gültig ab 01.02.2024
Learning outcomes Business ethics and corporate responsibility are closely related to the way organizations communicate. Business ethics and corporate responsibility become visible through adequate communication. This course helps to clarify the interwoven links among business ethics, corporate responsibility (CR), and communication.

Attitude:
  • The students develop an appropriate attitude towards the function and meaning of business ethics and corporate responsibility in connection with communication
Knowledge:
  • The students understand the importance of ethics in connection with business and corporate communication
  • The students understand the ethical decision process of individuals
  • The students know what corporate responsibility is and become aware the challenges that arise in relation to communication
Skills:
  • The students are able to recognize in a specific case how business ethics and communication are related
  • The students are able to solve professional ethical dilemmas related to corporate communication
  • The students are able to develop a CR communication strategy and manage stakeholders’ relationships
Course content A. Focus on business ethics
  • Ethics in business and communication
  • Solving ethical dilemmas related to communication
  • How and why people make (un)ethical decisions in relation to communication
  • How to speak up and help create an ethical organizational culture in communication industries
B. Focus on Corporate Responsibility (CR)
  • Definition and explanation of core aspects of CR (identification of stakeholders, guiding principles, measures)
 
C. ntegrating Business Ethics, CR, and communication
  • Connection with CR and communication
  • Manage stakeholders’ relationships
  • Developing an effective CR communication strategy
Form of teaching Lectures with interactive elements and case studies based on preparatory readings
Expected total work output (h) 60
Assessment                 Individual assignment
Grades (from 1 to 6) awarded at increments of 0.25
Materials Provided on Moodle

Hinweis