t.BA.AV.BADM-EN.19HS (Business Administration) 
Module: Business Administration
This information was generated on: 24 April 2024
No.
t.BA.AV.BADM-EN.19HS
Title
Business Administration
Organised by
T INE
Credits
4

Description

Version: 5.0 start 01 August 2024
 

Short description

 The module teaches the basics of business administration. It enables students to treat key business problems analytically, graphically, and verbally by building on established theories and models. Concrete examples establish the link to current realities. The focus is on providing generalist knowledge while selected aspects are discussed in more detail.
 

Module coordinator

 Musiolik Jörg (musi)

Learning objectives (competencies)
Objectives Competences Taxonomy levels
a) Students are able to denote, understand and apply selected concepts of business administration. F, M, SE K1, K2, K3
b) Students are able to analyse, explain and evaluate selected concepts of corporate strategy, organisation, marketing, finance as well as the economic and regulatory environment of companies. F, M, SE K4, K5, K6

Module contents

 Given the heterogeneity of participants’ backgrounds and the character of the course, the learning objectives a) and b) are pursued with special emphasis on the following contents:
 
  1. Introduction to the St. Galler Management Model
  2. Corporate strategy (development of a strategy, macroeconomic environment, industry analysis, core competencies)
  3. Organisation and culture (fundamental challenge of cooperation, cooperation between companies, formal organisation)
  4. Marketing (marketing plan, 4Ps, consumer behaviour and demand, elasticities, cost, market structure and pricing, asymmetric information)
  5. Market failure, externalities, regulation, and taxation (regulatory environment)
  6. Finance (interpretation of balance sheets, income, and cash flow statements, financial analysis, risk, and investment appraisal)

Teaching materials

 "Business Studies: An Introduction to the St. Gallen Management Model", Capaul, R. and Steingruber, D., Cornelsen Schulverlage GmbH, Berlin, 2014.
Lecture presentations
Exercises
 

Supplementary literature

 Further materials as provided in Moodle

 

Prerequisites

  

Teaching language

 ( ) German (X) English

Part of International Profile

 ( ) Yes (X) No

Module structure

 Type 3c
  For more details please click on this link: T_CL_Modulauspraegungen_SM2025

Exams
Description Type Form Scope Grade Weighting
Graded assignments during teaching semester          
End-of-semester exam exam written 90 min mark 100%

Remarks

 Includes the material covered in the lectures as well as the tutorials.

Legal basis

 The module description is part of the legal basis in addition to the general academic regulations. It is binding. During the first week of the semester a written and communicated supplement can specify the module description in more detail.

Note

Course:
No.
t.BA.AV.BADM-EN.19HS.P

Note

  • No module description is available in the system for the cut-off date of 01 August 2099.
Course:
No.
t.BA.AV.BADM-EN.19HS.V

Note

  • No module description is available in the system for the cut-off date of 01 August 2099.