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l.MA.AL.OK-JO.22FS (Organisational Communication and Journalism)
Modul: Organisational Communication and Journalism
Diese Information wurde generiert am: 06.05.2024
Nr.
l.MA.AL.OK-JO.22FS
Bezeichnung
Organisational Communication and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Credits
3
Beschreibung
Version: 1.0 gültig ab 01.08.2022
Kursbezeichnung
Gewichtung
Organisational Communication and Journalism
Informationen zum Modul
Bestehensbedingungen
genügende Modulbewertung
Zugehörigkeit Modulgruppe
-
Kurs: Organisational Communication and Journalism
Nr.
l.MA.AL.OK-JO.22FS.K
Bezeichnung
Organisational Communication and Journalism
Veranstalter
LA Master-Studiengang Angewandte Linguistik
Beschreibung
Version: 2.0 gültig ab 01.08.2022
Course title
Organisational Communication and Journalism
Learning outcomes
Attitude:
The students become aware of the relevance of media relations.
The students realise that a better understanding of journalism enables them to develop effective media relations strategies and activities.
The students are aware that autonomous journalism is functional to the goals of organizational communication.
Knowledge:
The students know what journalism is and how and why journalists function the way they do.
The students understand how media relations are organised.
The students understand the theoretical models used to describe the relationship between organisational communication (media relations) and journalism.
Skills:
The students are able to anticipate journalistic actions.
The students are able to monitor and evaluate media coverage.
The students can evaluate media relations strategies.
Course content
A:
The journalistic logic and how it affects media reality.
The Swiss media landscape.
B:
Theoretical principles and models concerning the relationship between organisational communication and journalism.
The corporate newsroom as an organisational platform for media relations.
C:
Media monitoring: objectives, instruments and practice.
Ethics of media relations.
Teaching and learning format
Lecturer input, class discussions, group exercises, guest lecture
Expected total workload (hours)
)
90 hours
Workload balance (%)
Contact hours
20
Self-study
80
Assessment
Oral exam (10 minutes), grades from 1 to 6 (at increments of 0.25)
Language of instruction
English
Materials
PPT slides
Reading list to be provided at the beginning of the semester.
Comments
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