l.MA.AL.OK-JO.22FS (Organisational Communication and Journalism) 
Module: Organisational Communication and Journalism
This information was generated on: 19 May 2024
No.
l.MA.AL.OK-JO.22FS
Title
Organisational Communication and Journalism
Organised by
LA Master-Studiengang Angewandte Linguistik
Credits
3

Description

Version: 1.0 start 01 August 2022
 
  
   
Kursbezeichnung Gewichtung
Organisational Communication and Journalism  

Informationen zum Modul  
Bestehensbedingungen genügende Modulbewertung
Zugehörigkeit Modulgruppe -
Course: Organisational Communication and Journalism
No.
l.MA.AL.OK-JO.22FS.K
Title
Organisational Communication and Journalism
Organised by
LA Master-Studiengang Angewandte Linguistik

Description

Version: 2.0 start 01 August 2022
Course title Organisational Communication and Journalism
Learning outcomes Attitude:
  • The students become aware of the relevance of media relations.
  • The students realise that a better understanding of journalism enables them to develop effective media relations strategies and activities.
  • The students are aware that autonomous journalism is functional to the goals of organizational communication.
Knowledge:
  • The students know what journalism is and how and why journalists function the way they do.
  • The students understand how media relations are organised.
  • The students understand the theoretical models used to describe the relationship between organisational communication (media relations) and journalism.
Skills:
  • The students are able to anticipate journalistic actions.
  • The students are able to monitor and evaluate media coverage.
  • The students can evaluate media relations strategies.
Course content  A:
  • The journalistic logic and how it affects media reality.
  • The Swiss media landscape.
 B:
  • Theoretical principles and models concerning the relationship between organisational communication and journalism.
  • The corporate newsroom as an organisational platform for media relations.
C:
  • Media monitoring: objectives, instruments and practice.
  • Ethics of media relations.
Teaching and learning format Lecturer input, class discussions, group exercises, guest lecture
Expected total workload (hours)) 90 hours
Workload balance (%) Contact hours 20
Self-study 80
Assessment Oral exam (10 minutes), grades from 1 to 6 (at increments of 0.25)
Language of instruction English
Materials PPT slides
Reading list to be provided at the beginning of the semester.
Comments -