n.BA.LM.CoIn.22HS (Consumer Insights) 
Module: Consumer Insights
This information was generated on: 05 May 2024
No.
n.BA.LM.CoIn.22HS
Title
Consumer Insights
Credits
2

Description

Version: 1.0 start 01 August 2022

 

Study Programme Food Technology
Regulations Applicable RPO, 29 January 2008, School of Life Sciences and Facility Management Academic Regulations, 15 Dec. 2009, Annex for the Bachelor of Food Technology degree programme
Module Type  
  Compulsory Module  X Elective Module    Optional Module
Planned Semester 5th Semester
Module Coordinator Christine Brombach
Telephone / E-Mail +41 (0)58 934 56 86 / christine.brombach@zhaw.ch
Lecturer(s),
Speaker(s),
Associate(s)		 Annette Bongartz
Entrance Requirements -
Learning Outcomes and Competencies Professional competences:
The students can …
  • describe survey methods and know the pros and cons of each method.
  • identify and set up case studies to address important consumer issues.
  • plan and conduct a small field survey on the identified case studies.
 
Interdisciplinary competences:
The students are able to …
  • relate consumer aspects to general societal issues and policies.
  • apply consumer insights to propose solutions and concrete steps towards targeted healthy food products.
  • apply consumer insights to concrete steps for implementing products in the market.
Module Content Classical survey methods in theory and practice
  • Deeper consumer understanding (segmentation, clustering) in different consumer groups (children, elderly, income, etc.)
  • Contextual / Situational Effects, Nudging
  • Sensory Labelling
  • Facial Expressions, Eye Tracking
  • (Virtual Reality)
  • How to implement and conduct small field studies
Follow-up Modules -
Methods of Instruction  Case studies, with regular meetings in seminar style
Digital Resources Moodle
Lesson Structure / Workload  
 Contact Hours 14
 Guided Self-Study 36
 Independent Self-Study 10
 Total Workload 60
Classroom Attendance For the seminars
Assessment Erfahrungsnote (100%): Group presentation and final report
Language of Instruction  English
Comments -

 

Note

Course: Consumer Insights
No.
n.BA.LM.CoIn.22HS.V
Title
Consumer Insights

Note

  • No module description is available in the system for the cut-off date of 05 May 2024.