EventoWeb
Zürcher Hochschule für Angewandte Wissenschaften
Menu Home User Menu
Not registered Login
[ German (Switzerland) German (Switzerland) ]   [ English ]
[ de de ]   [ en ]
Not registered Login
n.BA.AD.EcEn.24HS (Economy and Entrepreneurship) 
Module: Economy and Entrepreneurship
This information was generated on: 07 November 2025
No.
n.BA.AD.EcEn.24HS
Title
Economy and Entrepreneurship
Credits
4

Description

Version: 3.0 start 01 August 2025

 

Study Programme Applied Digital Life Sciences
Regulations Applicable RPO, 29 January 2008, School of Life Sciences and Facility Management Academic Regulations, 15 Dec. 2009, Annex for the Bachelor of Applied Digital Life Sciences degree programme
Module Type  
X Compulsory Module    Elective Module    Optional Module
Planned Semester 5th Semester
Module Coordinator Thomas Bratschi
Telephone / E-Mail +41 (0)58 934 54 31 / thomas.bratschi@zhaw.ch
Lecturer(s),
Speaker(s),
Associate(s)		 De Gani Fabiano, external experts
Entrance Requirements -
Learning Outcomes and Competencies The students:
  • Are able to plan and implement the key steps towards starting a business.
  • Are empowered to recognize and understand the business-related interconnections within a company.
  • Familiarize themselves with the structure of a business plan and marketing concept, with the necessary methods and tools exemplified and occasionally self-developed and practiced. Additionally, they explore the aspects of ethics and sustainability in the everyday practices of entrepreneurs and managers and are provided with recommendations for action.
Module Content Key terms that must be learned:

Business plans & business planning, strategic process, balance sheet and income statement, cost centers and cost types, cost center plan, product costing, price elasticity, legal forms of companies, strategic, private, and financial capital providers, qualitative and quantitative market research, marketing concept, USP & UAP, advertising briefing, Balanced Scorecard, budget processes, controlling, Fairtrade & real wages, cost transparency, and Social Responsibility, business ethics, mission statement.
 
Guiding questions the teaching follows:
  • What distinguishes entrepreneurs?
  • What constitutes a balance sheet and income statement, and what is their significance?
  • How do I establish a contribution margin calculation and how do I define the selling price of my product based on the sales plan? What does price elasticity mean?
  • Which management tools help in leading the company or department?
  • How do I structure a business plan?
  • How do I determine the capital requirement and how do I attract potential capital providers?
  • Which market research tools make sense for obtaining necessary market knowledge? Which organizational and legal forms make sense under what circumstances?
  • What does a company need to consider in the area of "conscious marketing"?
  • What are the opportunities and challenges of "ethics" in entrepreneurship?
Follow-up Modules Ethics and Law, Bachelor Thesis
Methods of Instruction  Lecture, exercises, group work, and project work
Digital Resources Moodle
Lesson Structure / Workload  
 Contact Hours 42
 Guided Self-Study 14
 Independent Self-Study 64
 Total Workload 120
Classroom Attendance Attendance is encouraged, but not enforced with attendance list
Assessment
  • Course work (60%)
  • Written exam at the end of the semester (40%)
If there is a low number of participants, the lecturer may change the form of a repeat examination after consultation with the head of the study programme: e.g. an oral examination can be used to replace a written one. Please report any changes to the form of examinations by e-mail to pruefungsadmin.lsfm@zhaw.ch and Cc. Head of study programme.
Language of Instruction  English
Comments -

 

Note

Course: Economy and Entrepreneurship
No.
n.BA.AD.EcEn.24HS.V
Title
Economy and Entrepreneurship

Note

  • No module description is available in the system for the cut-off date of 07 November 2025.