t.BA.EU.TEFA.19HS (Technology Field Analysis) 
Module: Technology Field Analysis
This information was generated on: 22 February 2024
Technology Field Analysis
Organised by


Version: 2.0 start 01 February 2020

Short description

The Technology Field Analysis module provides prospective engineers with the essential methodical skills crucial for technically oriented companies to be able to identify promising development directions for service and product improvements in a dynamic market environment.

Module coordinator

Ulli-Beer,Silvia (ullb)

Learning objectives (competencies)

Objectives Competences Taxonomy levels
Based on concepts of technological maturity, students can explain why and when selected megatrends become relevant for the innovation strategy of a company. Technical and methodical competence K2
Students can plan and carry out a goal-oriented literature search. They can develop a bounded research question and a consistent research design. Technical and methodical competence K3-5
They are familiar with various Voice of the Customer and Lead User methods and are able to develop and pre-test a data collection instrument that is appropriate for the research question. Technical and methodical competence K3-5
They know different methods of data analysis and can apply a useful method for the pretest-data. They can communicate the relevance of the results for product / service development in a convincing way. Social, technical and methodical competence K2-5

Module contents

Methods are introduced and applied,
1. to evaluate and coordinate the relevance and impact of megatrends (digitisation; decarbonisation; decentralisation) for the company
- Technological maturity level
- Gardner cycle
- Roadmapping
2. to identify the requirements and new approaches for new services or products so that they meet the changing needs of users and customers.
- Literature analysis
- Research design
- Voice of the Customer methods: Interviews, focus groups, Delphi methods, surveys, (choice) experiment
- Lead user or co-creation approaches from the field of open innovation
- Development of a data collection instrument
- Pretest
- Overview of qualitative and quantitative evaluation methods
- Discussion of results and their relevance for product development approaches
The (lead user) methods contribute to increasing the effectiveness (collection of needs information) and efficiency (solution information) of a new product. The goal is to gain competitive advantages by increasing the market acceptance, the perceived novelty of an innovation, or by shortening the development time and reducing the development costs.

Teaching materials

Slides and supplementary, current literature available on learning platform (Moodle)
Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften» von Döring
Integration von Lead Usern in die Innovationspraxis: Eine empirische Analyse der praktischen Anwendung des Lead User-Ansatzes von Jens Lehnen

Supplementary literature

Schoblik J., Kölmel B., Bulander R., Richter A., Waidelich L. (2020) Methoden des kundenzentrierten Innovationsmanagements als Basis der personalisierten Produkt-/Servicegestaltung. In: Deutscher Dialogmarketing Verband e.V. (eds) Dialogmarketing Perspektiven 2019/2020. Springer Gabler, Wiesbaden


successful attendance of the module: "Transformation of Sociotechnical Systems" (TRANS) in the 3rd semester

Teaching language

(X) German ( ) English

Part of International Profile

( ) Yes (X) No

Module structure

Type 2a
  For more details please click on this link: T_CL_Modulauspraegungen_SM2025


Description Type Form Scope Grade Weighting
Graded assignments during teaching semester Preparation of a research report
Presentation of initial results and formulation of development recommendations

20 pages

mark 20% each
End-of-semester exam test written 90 mark 60%



Legal basis

The module description is part of the legal basis in addition to the general academic regulations. It is binding. During the first week of the semester a written and communicated supplement can specify the module description in more detail.
Course: Technologiefeldanalyse - Vorlesung
Technologiefeldanalyse - Vorlesung


  • No module description is available in the system for the cut-off date of 01 August 2099.